If you can't measure it, you can't scale it. We build an analytics infrastructure that proves exactly which marketing channels are making you money and which ones are burning it.
We track the entire journey. We deploy advanced tags on your website to monitor clicks, form submissions, and phone calls. Then, we connect that data directly into your dispatch software.
We don’t send you confusing spreadsheets or vague “impression” reports. We deliver a clear, live snapshot of your Cost Per Booked Job and Return on Ad Spend (ROAS). Plus, we follow up every Friday with a direct email, a Loom video breakdown, and a text summary so you never have to guess what’s working.
We use a specialized stack of four distinct platforms. Each tool has a specific job in building your revenue tracking system:
GTM is the traffic cop. Instead of hard-coding messy tracking scripts onto your website, GTM deploys and manages specific “tags.” We set rules so that the exact second someone clicks a phone number or submits a form, GTM fires an alert that an action just happened.
GA4 takes the alerts from GTM and organizes them. This is where we see the big picture: how many people visited the site, what device they used, what city they searched from, and which specific Google Ad or organic keyword brought them to you.
Data only tells us *what* happened. Clarity tells us *why*. We use Clarity to record anonymous user sessions and generate heatmaps. If a customer gets confused and leaves your website without calling, Clarity shows us exactly where they got stuck so we can fix the leak.
You don’t have the time to log into GTM, GA4, and Clarity. Looker Studio acts as the final presentation layer. We pull the data from all those sources—plus your actual closed-won revenue from HouseCall Pro—and visualize it in one clean, customized, live dashboard.
